Apple launches iCloud...

Apple (AAPL) opens the door to the cloud with the launch of iCloud - included free with an update to iOS 5. The service is Apple's most ambitious bid to offer a service to sync files in the cloud after previous attempts fell flat, as noted by Steve Jobs - "keeping these devices in sync is driving us crazy." The bottom line: If iCloud is a hit, it could further increase loyalty to Apple's ecosystem of devices and disrupt the plans of cloud storage companies.