According to the Wall Street Journal, Amazon, along with other potential bidders, Google, DirecTV and Yahoo are supposed to submit bids for Hulu today. Hulu, which is currently owned by News Corp., Walt Disney and Comcast, could be acquired for as much as $2 billion, depending on how the auction goes and the content is split up.
If Jeff Bezos and his team were to get Hulu, it would be a massive win for the Seattle-based company, and be a huge blow to Netflix. Amazon already has over 100,000 streaming videos through its Amazon Prime service, and it would take on Netflix in a way that should leave Reed Hastings and his team up late at night.
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