Apple is still trading higher on the day even though the Kindle Fire has been annuounced. I know Apple's iPad is the pad of choice for those who can afford it, but I don't see how the Fire, priced $300 less than the iPad, is not going to hurt iPad sales. The customers Apple just lost are the ones who were looking at a Kindle, which is just a book reader, vs. the iPad which does a little too much (camera, microphone, etc.). Those on the fence will now be hard to convice to spend that extra $300 for the iPad.
Apple currently right at $400.00. I would not be surprised to see it come under some pressure in the next few weeks.
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