The Street is surprised at Google's (GOOG) sharply lower paid-click-through rates and slower search growth in January, based on comScore report. Percentage of GOOG's paid-advertiser clicks dropped to 10.4% in January from 12.4% in December, reaching the lowest rate since comScore began tracking in July 2006. BMO Capital believes data just reflects GOOG culling "accidental clicks" to improve search quality.
Bear Stearns calls it a "concerning data point" that jibes with what Internet marketers have been saying: "that they were not seeing a high volume of clicks from consumers possibly due to the economic slowdown."
GOOG stock is down 6.9% to $453, lowest since last April.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment